Yaya has been incredibly fortunate to collaborate with several global companies
within tech, the sewing and the crafting industries. It has been a dream come true for Yaya
to create cosplay-centric products for mass retail, as well as content to educate and inspire the creator community.
Google for Creators
In 2021, Yaya began collaborating with Google for Creators on multiple projects.
After months of work, they launched a new Creator Insights video series for the Google for Creators channel focused on cosplay and content creation. Yaya writes the scripts and films the videos in close collaboration with the Google team. Watch her videos here.
She also co-wrote a Presentation with Paul Bakaus on the topic of "How to become a sustainable creator" which was presented at VidCon Abu Dhabi. They are scheduled to speak at VidCon in Los Angeles in June 2022 as well.
Read the Google for Creators Blog Spotlight on Yaya
In 2015, Yaya became the first cosplayer to create a cosplay-centric pattern line. Under the McCall’s Patterns umbrella, Yaya has released over 30 patterns, available in craft stores worldwide. Along with her cosplay fabric line, cosplayers have come to rely on Yaya’s patterns as an essential part of their costume making process.
The success of Yaya’s collaboration with McCall’s bridged the gap between the geek fandom and the sewing industry, and has led to a surge of new cosplay materials on the market.
Shop the Yaya Han pattern collection.
Fabric & Craft Stores
Since 2016, Yaya has been working with JOANN to create a one stop shop experience for cosplay customers. From fabric to trims and EVA foam, JOANN has embraced the world of cosplay and become the leading US craft chain to cater to cosplayers, all with Yaya’s guidance and expertise.
Shop the entire Yaya Han collection at JOANN.
Yaya Han is the first cosplayer in the world to produce a fabric line in her name, in partnership with Cosplay Fabrics. Launched in March 2016, Yaya’s collections of high quality cosplay-centric fabrics is available at 860+ JOANN Fabric & Craft Stores locations nationwide. By giving cosplayers in every State easy access to fabrics with unique textures, colors and finishes tailored to their needs, Yaya has changed the game for the entire cosplay community.
With new collections releasing every Spring and Fall, Yaya’ fabric line will continue to advance the work of hobbyists and professionals alike.
Shop the Cosplay by Yaya Han fabric collection.
Expanding upon the success of the fabric line, Yaya and Cosplay Fabrics created an exciting line of trims and embellishments geared towards cosplayers and fashion aficionados. The collection was released in February 2019 in JOANN locations across the US and features bold unique trimmings and adornments that will instantly spruce up a costume.
Shop the Cosplay by Yaya Han trim collection.
Besides fabric, the most used cosplay crafting material is EVA foam. It has been Yaya’s dream to create high quality EVA foam suitable for armor and prop making and put it in stores so Cosplayers can grab them and work on their projects whenever they want to. Thanks to JOANN’s openness to carry this material in their 860+ stores nationwide, Yaya and Cosplay Fabrics we’re able to develop the Cosplay by Yaya Han EVA Foam collection which includes high density sheets in various thicknesses and accessories such as dowels and textured foam. Released in July 2019, the foam collection has been well received by the cosplay community and come in handy for many con crunching crafters.
Shop the Cosplay by Yaya Han EVA Foam collection.
In 2019, Yaya teamed up with Dremel® to bring a Yaya Han collection of electric rotary tools to JOANN stores in the USA. Dremel tools are essential to cosplay crafting, such as for sculpting, sanding and engraving EVA foam, plastic, wood and other materials. Now they are easily available at a neighborhood craft store alongside paints, fabrics and foam, further strengthening Yaya and JOANN’s Initiative to create a one-stop shop for cosplayers.
In 2016, Yaya Han became a Brand Ambassador for the legendary Swiss sewing machine company, BERNINA. In 2017, BERNINA launched a new model, the B590, with Yaya as the Expert for their worldwide marketing campaign.
Yaya spoke at the annual BERNINA Conference in 2017,
introducing the global BERNINA dealership to the cosplay market as well as unveiling the B590.